<html><head><meta http-equiv="Content-Type" content="text/html; charset=UTF-8"></head><body><b>E-commerce Summary</b><p>The four graphics in this report summarize the e-commerce activity on your site. Shown are: <ul><li>total revenue, total number of transactions (Trans), the average revenue per transaction (R/T), and revenue and number of transactions over time <li>revenue for first-time visitors versus returning visitors <li>the cities which account for the most revenue <li>the referral sources which account for the most revenue. Examples of referral sources include search engines, newsletters, and referring websites. (direct) indicates visitors who entered your website by typing your URL directly into their browser.</ul></body></html>